Styling

Styling is a much bigger part of a successful photo them most people realize.  You need to take the subject you have in front of you and elevate it to a higher level.  One way to do this is to get creative with your styling.  Think of the styling in your fashion shots as 40% of the photo.  It can really make the difference between someone just standing against a wall and a great fashion shot.

You can add to the styling of your subject by layering clothes or adding accessories.  Both of these are very simple, but to do it in a creative way is the trick.

You can get a lot of styling ideas and influence from some of the more artistic fashion magazines.  Italian vogue, Paris Vogue, Donna, Collezioni Donna, Elle France to name a few.  

So, start thinking about styling as much as you think about lighting…