The Importance of Casting

I just finished a casting for one of my clients.  I can’t emphasize enough how important it is to have the right subject for your photos.  We looked at about 60 of the best models in Los Angeles and we still have a difficult time finding the right model for our photo shoot.  You need to find the right look for the right clothes, location, mood and feel of the photo.   I see countless photos from beginning photographers the look good, but the model they’ve chosen is not up to par with the rest of the photo.   Remember “the photo is only going to look as good as the model you’ve selected to be in that photo.”