The Art Director

The Art Director puts it all together.  Many time the photographer is the art director for their own fashion photos.  In bigger budget shoots there will be a separate person as the Art Director, however, lets just talk about you as a fashion photographer acting as the art director.

 

Many time you and your client will come up with the basic concept of the photo.  At this point you need to put together the different pieces and make them fit together.  The model, styling, makeup/hair, your lighting and the location.  You must make sure that all of these components are in line with the concept of the photo.  Communicate with your makeup and stylist and make sure they are on the right track.  Scout your location to see that it has the feel you are looking for.  Develop your lighting scheme to create the mood the photo needs.

 

I hope that discussing these elements of a successful photo have helped you.  Take some time looking at photos and see if you can break down these elements in them.